Try instant focus groups. No humans required.

Let your ideas reach markets faster

Souls are artificial intelligence simulations of real people. With Souls Focus Group, you get focus group insights instantly. Receive immediate feedback from any customer group, anywhere in the world, for just 99€.

How does it work?

  1. Tell us who you need to talk to. We use proprietary algorithms to create AI agents—synthetic individuals with representative backgrounds, values, and opinions.
  2. Ask a question or describe your product. Our tools help you structure a simulated focus group session in minutes. Watch from the sidelines, or jump in to ask follow-up questions.
  3. Receive a final report. Get key insights in a standardized format—just like a real focus group, but completed in minutes.

Bring your ideas to market faster with Souls Focus Groups. Use our AI technology to obtain representative, scientifically validated [1, 2, 3] insights from simulated focus groups —– instantly.